Shout Out Louds: New Single & Video
Thu 11 Feb 2010
Falling Backwards In The Rain
One of my all time favourite bands, Sweden’s Shout Out Louds has a new single, video and a new album on the way. The single, ‘Fall Hard’ will appear on the band’s third studio album Work, out February 23-26 (depending on where in the world you live). ‘Fall Hard’ is the second single from Work, the first was ‘Walls’, released late last year.
Both contain the Swedes characteristic pop hooks and float on a tide of swooning romanticism. The band makes indie rock akin to no other, and they’ve always had the unique ability to pull the most lavish ideas out of sad, depressing circumstances. To dance to their lyrics might be somewhat of a cliche, but they shift such wonderful melodies to give their songs a bright minded, romantic shimmer. ‘Fall Hard’ has an unbelievably catchy chorus, “If you fall hard, I’ll fall harder”, and is driven by both bass and guitar riffs that make it impossible not to rise to your feet. As grand as anything the band has done before, it’s possibly their finest moment. ‘Walls’ is more structured, opening with a snappy, reverberating drum beat and a delicate keyboard riff, it flows into a driving guitar riff that again highlights another excellent chorus; though on ‘Walls’ it’s more of a chant than a catchy pop melody.
‘Fall Hard’ has a brand new video shot in the style of a late night talk show performance. With a rustic look, it’s set in a dingy looking Scandinavian television studio. It’s cinematography is beautiful and the colours mix wonderfully well.
The single ‘Fall Hard’ and the band’s forthcoming album Work can be purchased/pre-ordered at Merge Records’ online store.
Posted by Nick Fulton under Sweden
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